Horizon 2030 Research Briefs

The Horizon 2030 program – a partnership between The Health Management Academy, Pfizer, and Leading Health Systems (LHS) – is focused on discussing the trends that will shape healthcare in the next decade and identifying how LHS can redefine their strategies to accelerate business model transformation.

To support this focus, The Health Management Academy conducted strategic research to analyze these healthcare trends and understand LHS CXO perspectives on the impact to their organizations and how they are evolving in response.


2023 Research

The Hospital of the Future: Redesigning the Built Environment and Scaling Hospital-at-Home

Hospital-at-home (HaH) is anticipated to grow significantly by 2030, becoming a major site of care delivery that could rival the volume of some hospitals. To remain competitive, Leading Health Systems (LHS) must focus on factors that can support this growth, such as patient and provider acceptance and the evolving technologies that support HaH. This brief includes key components and competencies needed for scaling HaH successfully, as well as questions for LHS leaders to consider as they begin to scale their HaH efforts towards their 2030 visions.

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Using Behavioral Economics to Drive Behavior Change in Patients & Clinicians

Behavioral economics, a discipline that combines lessons from psychology and classical economics, to analyze, understand, and influence human behavior can be harnessed by LHS to support healthy behaviors in patients and to improve retention and performance in the clinical workforce. The Behavioral Economics report details key principles of behavioral economics, case examples, and a deep dive on how to stand up in-house behavioral economics functions at LHS.

Research Brief | Full Report


2022 Research

Trends Shaping the Future of Healthcare

As LHS plan for the next decade and beyond, identifying the impact of large-scale global forces and focused healthcare trends on the organization is key to ensuring long-term sustainability and relevance. This brief includes CXO predictions for the future of healthcare as well as archetypes of LHS business models that are likely to be realized as the industry continues to shift.

The Future of Work

The next decade will continue to bring rapid change to the way in which we work, defined by optimization of automation and artificial intelligence, an expectation of hybrid settings, and major demographic shifts in workforce makeup. This brief includes key questions for LHS leaders to consider when developing new workforce models to account for this evolution.

The Future of Digitization

The acceleration of digitization will continue to reshape the industry over the next decade. The growing utilization of digital and virtual health services, development of digital front door, and normalization of interacting virtually and/or asynchronously will support increased convenience, technological innovation, and the need to rethink care settings to deliver lower-cost care. This brief includes key considerations for LHS leaders for integrating digital technologies for consumers and providers.

The Future of Consumer Expectations

The next decade will bring significant shifts to the healthcare consumer landscape, as demographic changes, digitization and technological innovation, and increased competition reshape how consumers expect to engage with healthcare. This brief includes key questions for LHS leaders to consider for building out consumer strategies that incorporate the positioning of information and promotion of behavior and action.

The Future of Treatment Innovation

The next decade will bring a new wave of breakthrough treatments that will harness new data sources to reshape the way care is delivered. LHS will need to be able to react swiftly to implement innovation as the speed to discovery accelerates and the market becomes increasingly competitive. This brief provides a framework process for rapidly piloting innovation and increasing agility

The Future of Community-Based Care

The next decade will bring an increased focus to the role of the LHS as a community pillar; as value-based care and health equity continue to be top of mind for LHS leaders, creating strong community-based care programming and partnerships will be a top priority. This brief provides an overview of key tenants of successful community-based care partnerships for LHS leaders to consider, including key stakeholders and an outline of necessary partnership components.

The Future of Data Utilization

The next decade will highlight the importance of data-driven decision making; as data continues to play an important role in advancing care delivery, LHS leaders will have to redesign their ways of working to address the changing data landscape. This brief includes key questions for LHS leaders to consider as they evolve their data strategies and navigate integrating and scaling new data and use cases.

The Future of Consolidation

The next decade is expected to see continued consolidation activity across healthcare, as stakeholders look to optimize their portfolios for the needs of future care delivery. While LHS are redesigning their business model in light of a shifting healthcare market, multiple paths have emerged with some organizations oriented toward a future of nationally-scaled integrated health systems while others are expecting a more fragmented ecosystem of regional power and innovative partnerships.

The Future of Affordability

As the healthcare industry tackles the affordability challenge, LHS expect that the next decade will see value-based care overtake fee-for-service as the primary healthcare payment model. This brief includes key questions for LHS leaders to consider as they transition to alternative payment models from design and implementation to evaluation.

The Future of Health Policy

As healthcare issues continue to be heavily politicized, health systems will have to engage more in government relations to ensure their voice is heard when it comes to key decision points and priority topic areas such as payment model redesign, the evolving public health system, health equity, and implementing new care models, among others. This brief includes key questions for LHS leaders to consider as they expand and elevate government relations and leverage this function effectively to address key health policy issues.